How and why do companies target children?
Most companies target children when they advertise their product, according to Yale Rudd Center for Food Policy & obesity, in 2012 the fast food companies have spent $4.6 billion for advertisement and children was targeted by this advertisement. Fast food company advertised their product by using TV advertisement, since children ages of six to eleven have seen 10% or fewer TV fast food advertisement, and children continued to see three to five fast food advertisement per days, this brings huge benefit and profit to companies since children are the one who will let their parents buy the food for them, and also in long term children are the one who will purchase their product when they grow up. This is the reason why companies target children and TV advertisement is most common method of targeting children.
MLA Citation
I .YaleNews. "Fast Food Companies Still Target Kids with Marketing for Unhealthy Products." Yale News. Megan Orciari, Nov.-Dec. 2013. Web. 05 Feb. 2014
How does capitalism drive consumerism
I believe capitalism control the directions for consumerism, since basic description of capitalism is an economic and political system in the way of countries trade and the company itself are ruled by private owners for profit, because the company itself is ruled by private owner not the state or government they have to satisfy their consumers so they charge less money to consumers but better quality product since they compete so many other private companies. Thus, the reason why capitalism drive consumerism is because the companies are owned by private owners so they have to rely on consumer in order to make profit out of them, this is why they protect consumers and make better products.
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